Multi-location systems for franchise & multi-unit networks
UnitAlloy designs one corporate system for how your network handles leads, follow-up, routing and reporting — then rolls it out location by location until HQ sees the truth and every unit runs the same play.
Every location works leads its own way.
HQ can’t see the truth.
Each new opening rebuilds the chaos.
The brand dies between the ad and the callback.
None of that is a people problem. It’s an architecture problem — and it’s fixable without stopping the business. Where we start depends on where you are.
You’re growing — maybe three locations, maybe thirty — and the system still lives in the founder’s head and a shared inbox. We design the architecture now, before growth hardens the bad habits into every new unit.
First moveArchitecture before the next opening.
The software was bought years ago. Each location configured it their own way. Pipelines don’t match, reports can’t be compared, and nobody trusts the numbers. We audit, re-architect, and bring locations back onto one standard — wave by wave, while they keep trading.
First moveField audit of a sample of locations.
Four tools, three logins, two spreadsheets and an automation chain nobody wants to touch. We map what you have, move what matters with its history, retire the rest, and land every location on one system.
First moveStack map and migration plan.
Same locations. Same people. Same brand. What changes is the metal underneath: one design, applied everywhere, measured the same way.
A narrow offer, run the same way every time. Each phase ends with something you own — so you can stop after any of them and keep what you paid for.
Phase 01
A working call with ops leadership. How many units, who owns a lead, where it goes to die. You leave knowing whether we’re the right team — and we’ll say so if we aren’t.
Phase 02
We audit a sample of locations in the field — lead sources, response, handoffs, reporting gaps. Then we design the corporate architecture: pipelines, routing rules, naming, permissions, the HQ roll-up.
Phase 03
We build the master system once and prove it in a pilot location. Then waves: configure, migrate, train the local team, verify, sign off. Wave size is set by your ops capacity, not our calendar.
Phase 04
Network care. We watch the system, open new locations to the same standard, ship changes network-wide, and keep HQ’s numbers honest. Systems drift; this is how they don’t.
Scope note We don’t run your ads, rebuild your website or redesign your logo. Keep your agency. We build the operating system your locations run on — so the leads they already send you stop leaking.
One master design for pipelines, stages, fields, tags and permissions. Locations inherit it. Nobody freelances their own.
Every lead lands at the right location by territory, service or availability. The rules live at HQ. The handoff stays local.
One view across every unit — volume, response, conversion, stage by stage. Same definitions everywhere, so the numbers can finally be compared.
An automatic first response by text and email the moment a lead arrives — AI-assisted where it genuinely helps — then a clean handoff to a real person at the location. Automation is a layer, never a substitute for your team.
Booking, POS, phones, forms, ad platforms, the CRM or ERP you’re keeping. We connect what matters and retire what doesn’t.
Pilot first, then waves sized to your ops capacity. Every wave ships with migration, training and a sign-off checklist. New locations open with the full system on day one.
Client case files are going through approval. Until they clear, we won’t print numbers here that we can’t put in front of you. Ask on the discovery call — we’ll walk you through the work itself.
Ask for the case files on a call[Testimonial placeholder — a franchise operations lead on what changed after rollout. Published only with written approval.]
No. HQ owns the architecture — stages, definitions, routing rules, reporting. Locations own the handoff — the call, the visit, the close. That split is the whole point: consistent where it matters, local where it counts.
It depends on how many units you run and how different they are today. The audit ends with a wave plan and dates. We don’t quote a timeline before we’ve seen the field — anyone who does is guessing.
Discovery is free. Audit & Architecture is a fixed price, quoted after discovery. Build and rollout are scoped per wave from the architecture. Operate is a monthly retainer. You see every number before you commit to it.
No. It’s a system for how your network handles leads and follow-up. We use automation — including AI-assisted first responses — where it makes a location faster. It’s a layer on top of a sound architecture, not a replacement for one, and never a replacement for your people.
No. Keep your agency. We make sure the leads they already generate are handled the same way in every location — which tends to make their work look a lot better.
Architecture comes first; the platform is the chassis underneath it. For most franchise and multi-unit networks we implement on GoHighLevel, because its account model maps cleanly to HQ-and-locations. You own the accounts and the data. Read the implementation notes.
§09 — Start here
Thirty minutes with ops leadership. We’ll show you what a network standard would look like for you — and tell you plainly whether we’re the team to build it.